Brand identity vragenlijst

Name

E-mail

What should the organization be called in the logo? (Think of capital letters, abbreviations, etc.)

Is there a slogan, pay-off or tagline? If yes which one? Should this slogan be incorporated into the logo?

List the most important things in which you distinguish yourself from others.

Who is your target audience? Describe your target group as accurately as possible.

Name three logotypes that appeal to you.

Name three logotypes that do not appeal to you.

What colors should you consider when it comes to the new logo? (Do you already have certain icons or logos in mind?)

Try to describe the 'mood' or 'feel' of the desired logo. What should it evoke in you? (What is the impression you want to leave on your target audience?)

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